The Changing Face of Hobby Electronics

A series of videos which trace the changes in Australian hobby electronics 

In this episode of "State of Electronics", they explore the 1970's & early 80's when the retailing of electronics to hobbyists exploded onto the Australian scene. This period saw the rise of Dick Smith VK2DIK and his retail chain "Dick Smith Electronics" as well as many others who reinvigorated the industry. Gone were the dusty days of "over the counter" electronics and in was "self service". It also heralded the marketing of Electronics, with advertising campaigns, marketing stunts, catalogues and more.
In a future "in-focus special" on Dick Smith, we will explore the techniques and marketing tricks he used in more detail, plus cover some great stories too long to include in this episode.

State of Electronics - "The Retail Revolution" 
https://www.youtube.com/watch?v=XUdN9soWHOQ

In this episode, the discussion continues with a look at the departure of Dick Smith VK2DIK from DSE and the ascent of Gary Johnston's Jaycar Electronics. We also discuss the new threat to local component suppliers, the internet. On the one hand the internet offers quick and free information but on the other, it may proliferate search results with questionable information. To the hobbyist, the internet offers cheap components from global suppliers to anywhere in Australia but may also herald the downfall of local brick and mortar stores.

Watch The Changing Face of Hobby Electronics 
https://www.youtube.com/watch?v=hT0aG3SRpRY

Thanks to the London Hackspace Amateur Radio Club for spotting this item
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